insomnia®
About Insomnia
Insomnia was founded in 2003 in Belgrade. The studio emerged as the result of years of collaborative work among young Belgrade-based designers, who now, together with a team of expert associates, form the creative and production core of the studio.
The primary concept guiding the studio’s work is the desire to offer the world around it innovative and market-oriented products. Insomnia is also actively involved in raising social awareness through its activities. Over the years, we have managed to establish ourselves as one of the leading industrial design studios in Serbia.
In addition to industrial design services, the studio provides graphic design, brand development, consulting, and advertising services. Due to Serbia’s market and economic potential, the studio places a particular emphasis on product design, specifically in the FMCG segment (Fast-Moving Consumer Goods).
Insomnia offers supervision and technical oversight services in all areas covered by industrial design. In practice, this involves constant monitoring of a project from concept to final production—that is, from the initial design solution to the zero series. Part of the studio’s business approach is connecting clients with subcontractors relevant to the project. The studio maintains direct contacts with all key companies in technology, printing, and production.
Insomnia aims to expand its field of operations across the broader region and, alongside current activities, intensify the development of industrial and total design in other manufacturing segments.
